價格：免費
更新日期：2019-02-23
檔案大小：4.4M
目前版本：1.0
版本需求：Android 4.2 以上版本
官方網站：mailto:smartapp.university@gmail.com
Account planning brings the consumer into the process of developing advertising. Planning is a job function relating to the application of strategy and planning techniques to direct brands unique direction[clarification needed] across communications across advertising and marketing channels. The Account Planner, or simply Planner, has a role to identify and empathise with the target market and unlock insight that creates value between the consumer, the brand and the category of Product (business) or service. The thoughts and observations are construed into a value proposition and make up a document called a Creative Brief that is used to create and inspire advertising campaigns and other marketing communications.
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